Audience Research

The Seven Groups in Young & Rubicam's Psychometric Profiling

Target Audience Profile

Copy of Target Audience Profile by Mustafa

Deconstruction (POP video): Post Malone - Congratulations ft. Quavo (analysis of an existing music video)

Personally, this has to be one of my favourite songs as well as the music video, especially this year. The song itself is remarkable with the beat of the music and the lyrics used being good however, the music video it self is quite unique and different to others for which I like. The video uses a variety of shots, telling us a story from different views as well as enabling us to get better idea of whats going on. The shots are mainly taken in one place however, small shots of the person are shown else where contrasting to the main location. The music played in the background is not sad but can be seen as calm making us feel content. The location it self also gives us a positive feel the artist him self smiling in some shots giving off a warm atmosphere. Overall, the music videos attracts my attention through out the song due to the content within, fully engaging my self to it.

History of POP Videos/ Music